{"id":1456,"date":"2023-03-13T13:23:16","date_gmt":"2023-03-13T07:53:16","guid":{"rendered":"http:\/\/www.lokawiz.com\/blog\/?p=1456"},"modified":"2023-04-29T10:42:18","modified_gmt":"2023-04-29T05:12:18","slug":"deeptech-startup-progress-foundation","status":"publish","type":"post","link":"http:\/\/www.lokawiz.com\/blog\/default\/deeptech-startup-progress-foundation\/","title":{"rendered":"A Look-Back on Progress: Foundation"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h6 style=\"text-align: center;\"><strong><span style=\"color: #999999;\">Cover Background Image: <a style=\"color: #999999;\" href=\"https:\/\/unsplash.com\/fr\/@austindistel?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Austin Distel<\/a> on <a style=\"color: #999999;\" href=\"https:\/\/unsplash.com\/photos\/wD1LRb9OeEo?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a> <\/span><\/strong><\/h6>\n<blockquote>\n<p style=\"text-align: center;\"><strong><em>One must have &#8220;first of all&#8221; a solid foundation.<\/em><\/strong><br \/><strong><em>&#8211; Sri Aurobindo<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><em><strong>You can&#8217;t build a great building on a weak foundation. You must have a solid foundation if you&#8217;re going to have a strong superstructure.<\/strong><\/em><br \/><em><strong>&#8211; Gordon B. Hinckley<\/strong><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A startup aspiring to become a great company must build its foundation solid and constantly improve it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">At\u00a0<\/span><a href=\"http:\/\/www.lokawiz.com\/blog\/\"><span data-preserver-spaces=\"true\">Lokawiz<\/span><\/a><span data-preserver-spaces=\"true\">, we spent most of the past two calendar years (2021 and 2022) laying down a solid foundation for the subsequent stages of our startup journey.<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">In the back end, we a) enriched and matured our innovative products and solutions with product R&amp;D and b) stepped up our delivery capabilities by selecting relevant sourcing partners and signing agreements with a few.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">On the business side, we focused on customer development with hundreds of lean experiments, identified our beachheads, made several customer segment pivots and positioned ourselves for continual growth for the next several years.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">On the top level, we refined our mission, developed our strategy based on market learnings, and built stewardship agreements for crucial business functions to reinforce their strategic alignment.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Such a solid foundation couldn&#8217;t have been possible without the quality learning we gained from our customer development activities. We engaged with several hundred prospects to identify the target Beachheads and Earlyvangelists for our emerging products and solutions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A summary of the learnings we gained is in the points below:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Assumptions<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0based on conventional wisdom can be painfully invalid for a deep-tech startup. In our experiments to test over 100 hypotheses, we invalidated a majority. The following top-level initial ones turned out to be the most painfully invalid.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">A lazy-registration-like strategy of tryouts and trials could give an initial customer base with viable economics for our emerging products.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Because the small companies found our evolving products most useful, they would be willing to pay a fair price for the benefits.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Because the big companies liked our innovative product concepts, all those would be the early adopters and be willing to fund product evolution.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Resources<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0of a deep-tech startup, like ours, have better utility in product improvements by learning the customer needs instead of building something finished and pushing them to customers with free trials.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Types<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0of prospective customers and their correct identification are critical for a startup&#8217;s business and sales success. Here is what we learned from the below broad categories.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><em><span data-preserver-spaces=\"true\">The Mainstreams:<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0What to prioritize in our products and solutions to capture a bigger market after initial success!<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">The Mistaken Targets:<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Selling to small companies\/startups isn&#8217;t economically viable, and how we can ensure a higher competitive advantage by partnering with some!<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">The Beachheads:<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Important characteristics of the early adopters of our products and solutions, and how do we find them!<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Next: <a href=\"http:\/\/www.lokawiz.com\/blog\/business\/a-look-back-on-progress-customers\/\">A Look-Back on Progress: Customers<\/a><\/span><\/p>\n<p style=\"text-align: justify;\">Additional Insights: <a href=\"https:\/\/www.linkedin.com\/pulse\/deep-tech-startup-learning-experience-experiments-both-thakur\/\">Deep Tech Startup Learnings at Lokawiz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Cover Background Image: Austin Distel on Unsplash One must have &#8220;first of all&#8221; a solid foundation.&#8211; Sri Aurobindo You can&#8217;t&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[8,1],"tags":[203,206,207,199,208,202,204,205],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Look-Back on Progress: Foundation - Lokawiz<\/title>\n<meta name=\"description\" content=\"Strong startup foundation is key to building great company. 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